Dot Com Masters

7 Steps To Promos That Work!

How To Find Your Target Folks, Get ‘em On Your Email

List, Then Send Out Emails That Get ‘em To ACT! …

And What You Can Do Starting Today!

By Marlon Sanders

The formula for making sales online isn’t particularly
complex.

1. You find out where you people hang out
2. You find ways to reach ‘em with your message
3. You offer ‘em somethin’ free to get ‘em on your list
4. Capture their name and email on your Squeeze page

5. You send emails
6. From emails you send ‘em to multiple conversion processes
7. Follow the 3 laws

Let’s break this down.

1. Find out where people hang out.

This means you find the forums they hang out in, the blogs they read,
the sites they go to.

That way, you can do your surveys, run banner ads, and find the
folks who have the lists.

2. Find ways to reach ‘em with your message.

a. Find out where you can buy banner ads

How about the forums? The blogs? The web sites?

b. Look for text links too

If you can’t buy banner ads, look for Google Adsense on pages.

c. Who owns lists and sell products?

You’ll know these people because in their sig line on their
forum posts they’re offering something FREE. In the article
directories you’ll see their articles. And at the end in the
resource box, they offer somethin’ free — JUST like you
wanna do.

3. Offer ‘em something free to get ‘em on your list

Give people something so enticing they HAVE to join your
list.

That can be a free audio, ebook, PDF, video or newsletter.
Or anything else that’ll get ‘em on your list.

Run banner ads or Adwords ads offering something free. Come
up with a freebie the folks with lists can send out via an
affiliate link, so a cookie gets set.

Write articles with your freebie in the resource box and
submit those articles to the article directories.

4. Capture their name and email on your Squeeze page

My friend Jonathan Mizel coined the term Name Squeeze page.
To PROVE he invented the term, he trademarked it. In case
you’ve mistakenly read someone else invented it.

Anyway, you offer a freebie on a page where folks get the
freebie if they join your email list. Not so complicated
here.

5. Send emails

This means firing up your autoresponder and loading up
emails.

It means learning to write subject lines, format your emails
and write bullet points that arouse curiousity and get people
to click.

You gotta become a master bullet-point writer.

It also helps if you can spin a good story, just like you do
with your friends over the phone or at the coffee shop.

You mix in value with or between your pitches so your open
rate remains high. A lot of people make the mistake of watching
their unsubscribes alone.

You gotta monitor your OPEN rate. That is crucial. It tells you
if you’re getting or losing attention. This is an attention
economy.

6. From emails, send ‘em to multiple conversion processes.

In other words, you send an email offering a free video.
The free video gives a pitch for something.

Or you send ‘em to a podcast.

Or you send ‘em to a free report or a sales letter.

Or you send ‘em to live streaming video.

Now, WHAT do you sell?

Initially, sell affiliate products. Make Camtasia or CamStudio
videos that do your pitches.

Or write pre-sell pages that give a little pitch before you
send people to an affiliate link. You know, warm ‘em up
first!

WHICH part of this process is the HARDEST for you? Which
part do you need the most help with?

Hit me back on my blog by clicking the COMMENTS at the end
of this article.

Do you buy into this process? Or are you following some
other system? If so, what?

Is this so “old hat” you don’t wanna hear about it anymore?

Or are you STUCK somewhere?

7. Make an irresistible offer.

So now the person has gone to your audio, video, blog, or
sales letter.

Now you gotta sell ‘em something.

With first time prospects, give ‘em your best offer.
Probably something cheap or free. Although it depends
on your market.

One of my friends offers a free book then sells a $4,000
software package. When 3% of the people buy it from the
book, the numbers add up.

Others offer a $1 membership offer that goes into recurring
billing after 14 days. That is, after 14 days they’re charged
for the membership site unless they cancel.

And they get charged every month. When you have 2900 people
getting charged $37 a month, it adds up.

7. Follow the 3 cardinal laws

a. Protect your business number one

Follow the law. Pay your taxes.

b. Maintain the goodwill of your list

Don’t milk your cow so much he/she dries up. Offer value to
your list. Keep that relationship up.

c. Make sales

What you can do TODAY: You start with step one. Go find out where
you target market hangs out at. What blogs do they read? What ezines
do they subscribe to? What web sites do they go to? What forums do
they frequent?

Then, when you find that out, look for banner ads you can buy, blogs
you can run ads on, text links you can buy, pages with Google ads on
‘em.

And start looking for the folks who have the lists.

Marlon Sanders

P.S. Here’s what I want you to do: Go to my blog and tell me if
there’s a step here that hangs you up or you have problems with. Be
as specific as possible:

Just hit COMMENTS below this post.

Is this all old hat to you? Too common sense? Do you want something
newer or sexier? Or what’s STOPPING you from following this formula
today?

Here’s the thing: My new Promo Dashboard will walk you through most
of these steps and much more.

But I NEED to hear from YOU because I need to know WHAT to put in it
to help YOU the most. I need to hear your feedback on my blog.

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
http://www.productdashboard.com

I was e-mailed this info and I had to share it. Having everything in one place to help you with your campaigns is awesome. Especially if you have AADD (Adult Attention Deficit Disorder) Like me. I seem to be going in circles. This is automated and in a concise easy to follow methodology.

A must for any internet marketer.

Debra Garrison,

Grab it now!

Productdashboard.com

Hope you thoroughly read the last blog, there was quite a lot of good info in it!

Blogs are brilliant, they really are, the challenge is that they have been used, abused, and are sitting like a ripped up rag doll on the side of the road… and that’s exactly how Google looks at them… unless you’re smart.

You can do this with www.blogger.com because let’s face it, it’s free, but my preference is with Word Press.

Anyway, the point is, blogs are good, they’re easy, useful, and if done right, can get a good whack of traffic for your adsense or affiliate sites.

What you want to do, is try to use an original template… yes this involves a little more work, and I’ll explain why in the next email, but especially when you are using PLR articles, you’ll want to use an original template for yourself.

You’ll also want to rewrite about 25% at least of the articles… if you’re lazy, then you don’t have to do it, but it’s better if you do.

So you’ve now got yourself an original template in your blog, you’ve rewritten your articles by about 25% (preferably at least the title and the first paragraph)… start the blog with 5 articles and put them up on the site straight away, then one every 1-2 days for the next 14 days, then 1 every 3 days for the next 30 days. By now you should have a good indication of whether the site/niche is going to pay off for you.

You’ll also want to take 5 or so articles that you get, and rewrite them by at least 75% and submit them to the directories (like I said in the last email to you).

Now, you can stop there or you can keep going if you like… it basically comes down to adding more content, building more links, and lo and behold, soon you’ll be getting traffic to your blogs, and then it’s up to you to convert them!

Ok, the next email (in 2 days time) is going to be on the duplicate content myth, and my take on the whole scenario.

Before I start, here’s what we’re going through:

1. What is PLR (Private Label Rights)

2. Top 3 ways to use PLR Content

3. Top 3 mistakes people make

I wanted to spend some time to explain to you what PLR is, because there is a lot of misinformation out there right now surrounding PLR, and I’d like to help set the record straight!

http://www.plrpro.com/home.php?&aff_id=3305

Over the next 7 days I want to take you from front to back on PLR material, and how it can help you in your online business. There won’t be much of a sales pitch here, but I will tell you the best place to get your PLR material from, but more on that later!

These next 7 days you are going to see content that you can actually USE and apply right now, rather than 80% sell, and 20% content, so enjoy!

So with that said…

What is PLR?

It’s simple, it’s stuff that you can put your name too.

The thing is, private label rights (PLR) has been around for a long time, you’ll see vitamin companies, electronics manufacturers and other offline businesses doing it all the time.

From a content point of view though (or in respect of articles etc.) it is content that you can put your name on, and use in anyway you’d like to.

The only restriction is that you cannot sell it (that is what resell rights are).

Let’s go through the top 3 things you can do:

1. Build a site and populate them with the content, monetizing it with adsense and affiliate programs

Simple really, all it means is that you are building a site, and whacking the content up with some adsense and affiliate products, and then start the search engine optimization process (this is a whole other area) and start getting ranked in the search engines.

What I’d do if it were me (and it is since I do this too), is put up 2 separate sites (go to a place like www.domainsbot.com and search for an ‘on topic’ domain name) use a free template from somewhere like www.oswd.org and build my site from that (you can use something like Dreamweaver, Frontpage, XSitePro, or a site builder like www.websitearticlewizard.com).

2. Submit to article directories to build traffic to existing sites

This requires that you rewrite about 75% of the article at least… now you might be saying, “well why the hell would I get articles just to rewrite them???”. Have you ever sat down and tried to write 40 articles? I’ve timed it and it takes at least 4 days (writing about 10 a day and taking about 40 minutes to 1 hour to write each one).

Once I learned about PLR articles, a 75%+ rewrite takes me MAYBE 20 minutes (in reality it is more like 10 minutes once you get good at it)…

It’s really simple, all you need to do, is read the paragraph that you are rewriting, digest it, and then just write it in your own words… expand on it, make some additions, change some stuff, and there you go!

Once you’ve finished your rewrite, go to some of the article submission places, or use software like www.articleannouncer.com, or a service like www.isnare.com and away you go!

3. Turn it into an autoresponder

Now, I’ve had to write this autoresponder myself… but it’s no different than if I had gotten someone to write information for me (like PLR articles) and put them up for you as content.

Articles are just content, that’s it… an autoresponder is a way you can get your people coming back to your sites more and more often, and is a great way to build rapport (so long as you’re actually GIVING something of value).

http://www.plrpro.com/home.php?&aff_id=3305

Top 3 mistakes people make

So if PLR is so easy to use, how do people make mistakes?

Well that’s easy…

1. Join a service that is sub par or is part of a wholesaling network

There are a lot of services out there that offer sub par quality content. It’s written by writers that don’t have English as their first language, or in some cases, give content that is less than third grade level.

It should be obvious you don’t want to join these kinds of PLR memberships.

The other thing is that there have become a few wholesaling PLR networks. What this means is that a membership can offer PLR material that other memberships are offering. They get their articles all from the same source, and the articles are identical!

Why do you stay away from these? Because the service might say “limited to 300 people” but the reality is that there are 10 or 20 other places out there that are offering the same material to the same number of people!

2. Join a service that has too many members or offer backlogs to their articles

This should be quite obvious, but places that are open to 1000 people, just aren’t the place to join (unless you are getting it really cheap!).

The reason is that the more people that have the content, the more people you are going to be competing with, and the less likely people are going to rewrite their content.

3. Forget about the fundamentals of building sites

Sometimes people get into this building frenzy, which makes them just want to build site after site after site.

The problem with that is that on the internet the phrase “Build it and they will come” just doesn’t apply… this is where you need to remember the fundamentals of building a site.

When you build a site, make sure that you keep the on page SEO factors right, and that you are building the site over time, slowly uploading content, and building links.

Important stuff, but it needs to be remembered.

So, that’s it for today, look out for the next blog tomorrow, in it, we’ll be covering how to use PLR articles with blogs.

Debbie

PLR PRO